Hamwe niterambere ryikoranabuhanga hamwe no kuzamura imibereho yabantu mumyaka yashize, lens ya contact yagiye ihinduka inzira ikunzwe yo gukosora icyerekezo.Niyo mpamvu, ba rwiyemezamirimo batekereza gutangiza ubucuruzi bwitumanaho bagomba gukora ubushakashatsi ku isoko kugirango barebe ko ibicuruzwa byabo bishobora guhaza isoko kandi bikagira isoko ryo guhangana ku isoko.

Ubushakashatsi ku isoko ni umurimo w'ingenzi cyane ushobora gufasha ba rwiyemezamirimo gusobanukirwa ibyo abakiriya bakeneye ndetse nibyo bakunda, gusuzuma ubushobozi bw’isoko n’ipiganwa, no gutegura ingamba nziza zo kwamamaza na gahunda yo guteza imbere ibicuruzwa.

Ubwa mbere, ba rwiyemezamirimo bakeneye gusobanukirwa nibisabwa ku isoko.Barashobora gukoresha uburyo nkubushakashatsi kumurongo, kubaza imbonankubone, kuganira kumatsinda, hamwe na raporo yisoko kugirango basobanukirwe nibitekerezo byabakiriya.Byongeye kandi, bagomba kandi kwitondera imigendekere yinganda, harimo kuvuka kwikoranabuhanga rishya, ibikorwa byabanywanyi, hamwe nicyerekezo cyiterambere.

Icya kabiri, ba rwiyemezamirimo bakeneye gusuzuma ubushobozi bwisoko no guhatana.Barashobora gusesengura ingano yisoko, umuvuduko witerambere, umugabane wisoko, nimbaraga zabanywanyi kugirango basobanukirwe uko ibintu bimeze hamwe nigihe kizaza cyisoko.Byongeye kandi, bagomba kandi kwitondera ibiranga isoko ryitumanaho, nkigiciro, ikirango, ubuziranenge, serivisi, nitsinda ryabaguzi.

Hanyuma, ba rwiyemezamirimo bakeneye gushyiraho ingamba nziza zo kwamamaza hamwe na gahunda yo guteza imbere ibicuruzwa.Barashobora gukoresha imiyoboro ikwiye, ingamba zo kugena ibiciro, ingamba zo kuzamura, hamwe ningamba zo kwamamaza kugirango bahuze ibyo abakiriya bakeneye, kongera ubumenyi bwibicuruzwa no guhangana.Muri icyo gihe, bagomba kandi gutekereza uburyo bwo kuzamura ireme ryibicuruzwa na serivisi kugirango bahuze ibyo abaguzi bakeneye.

Mu gusoza, ubushakashatsi ku isoko nicyo gisabwa cyingenzi kugirango ba rwiyemezamirimo batangire neza ubucuruzi bwitumanaho.Gusa nukwumva isoko hashobora gutegurwa ingamba nziza zo kwamamaza hamwe na gahunda yo guteza imbere ibicuruzwa kugirango habeho ibyo abakiriya bakeneye, kongera ubumenyi bwibicuruzwa no guhangana.